Ron Turcotte
Ron’s riding career ended abruptly on July 13, 1978, after a devastating fall at Belmont Park that left him paralyzed.…
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Why Promote our Stories
Most fans never see what happens after the fall. When people hear a jockey’s name, see their face, and learn what their life looks like after injury, the cause becomes real. Stories turn “someone” into someone you care about.
Storytelling transforms the idea of charitable support into something personal, emotional, and meaningful for donors, fans, and the racing community.
1. Humanizing the Mission
The PDJF exists to support jockeys who have suffered long-term disability while competing in the sport of horse racing. Sharing the stories of these jockeys reminds people that behind every race are jockeys who excelled at their sport. When supporters learn about the lives, careers, and challenges of these riders, the mission of the organization becomes real rather than abstract.
2. Creating Emotional Connection
Stories help readers understand jockeys’ lives after long-term disability and the impact injuries have on their families and futures. When visitors read about a rider’s journey—from their career in racing to the challenges they face after injury—empathy and understanding follow.
3. Honoring the Jockeys’ Courage and Legacy
Promoting recipient stories also honors the riders themselves. Many jockeys spent their lives entertaining racing fans and contributing to the sport. By telling their stories, PDJF recognizes their courage, resilience, and dedication, ensuring their contributions to horse racing are remembered and respected.
4. Demonstrating Impact and Transparency
Donors want to know that their contributions make a difference. Recipient stories show exactly how support from PDJF helps injured jockeys with medical care, daily living expenses, and long-term assistance. These real-life examples build trust and reinforce the value of supporting the organization.
5. Strengthening the Community Around the Sport
Horse racing has a strong sense of tradition and community. When PDJF shares stories of its recipients, it reminds fans, owners, trainers, and racetracks that they are all part of the same ecosystem. Supporting injured jockeys becomes a shared responsibility across the entire industry.
